fly or die
 
Friday, August 27, 2004
Heng,

Today, I watch you pack your years in this agency into 5 A4 Double A boxes. The naked lady hourglass I gave you two years ago for your birthday went into that one, the one with the dented corners. You put her away last. The last thing you took from you now empty desk. I will miss seeing her on top of your Mac. My muse, you used to say. And I'd say, I thought I was. To which, you never bothered to reply.

Remember when we worked on Project KickAss - that was some thing! Sleep did not touch our eyes for 2 days. I was on a permanent caffeine high. But you, you were steady as always. Did you even yawn? But boy, did we cut it. On some quiet nights, I still hear the clients' applause after the presentation. That project sealed you and I as a team. Dizzy, trigger-mouth me and you, Mr. Talk To the Hand and the winner of stare downs anytime.

Since the drama with Account Servicing, you have lost a bit of your intensity. You fight less. You let Account Servicing get away with blue murder. You go home early. You seem to want to care less but I see the struggle at the core of your being. Because Heng, you do care. You love your work, though one would never decipher it from your stone cold features and flat voice.

But I know.

I've watched you swell just so slightly, imperceptible to most, when we talk about your pet campaigns. I know that little upturn of your lips, when you hit the sweet spot, when you have nailed the strategy and locked horns with a winning concept.

Though you don't say many words, Heng, I've read you.

The outburst has left you - oh how I hate the word - disillusioned. It is certainly not the first nor only time you've had Account Servicing by the throat, but I guess it was the proverbial straw.

Yet at the same time Heng, you've seen it all in the industry. How you have managed to keep your passion undefiled for so long is a lesson I need to learn. To keep giving your best even when everyone tells you that this low budget product of equally low-life client is a shitty job. 'Close one eye and get it over with' is the sad mantra of creatives.

But not you, Heng. It kills you. I see life slowly ebbing from you. I hate to see you succumb to the system. I think you hate it more.

Which is why today is what it is.

You, go kick some serious ass in your new place. I will be watching you through the naked lady.

Thank you, Heng, you've been the painting to my thousands of words.


  • Pencil chewed at
  • 6:41:00 pm //
     
    template © elementopia 2003
     
     
     
    about me
    A neurotic, nail biting, slightly schizo, caffeine crazed copywriter who doesn't know better than waste her life in the pursuit of the golden pencil a.k.a The One Show. To console me, click here.

    Or simply Blogroll Me!

    Today's mood is The current mood of musing@go.com at www.imood.com
    Female. Lives in Malaysia/Selangor/Petaling Jaya, speaks English. Eye color is brown. I am what my mother calls unique. I am also optimistic. My interests are diving/blogging.
    This is my blogchalk:
    Malaysia, Selangor, Petaling Jaya, English, Female, diving, blogging.
     
    archives
    December 2003
    January 2004
    February 2004
    March 2004
    April 2004
    May 2004
    June 2004
    July 2004
    August 2004
    September 2004
    October 2004
    November 2004
    December 2004
    January 2005
    February 2005
     
    people mentioned in this blog
    I realised that it is increasingly difficult for you to identify who's who in this blog. So here's a rundown. Will try to categorise entries to names but that will take some time, cause I still haven't figured out how to do it.
    In the agency
    Big Billy - Boss, my Creative Director
    Donna - beautiful bimbo Account Executive
    Heng - the art director I used to work with
    Hoe, Mr - my favourite client
    Jenna - the art director I'm working with now
    Susan - street smart Group Account Director
    Tina - my Traffic Manager
    Tomas - fellow copywriter, confidante

    Beyond the agency
    June & Mila - my best gal pals
    Matt - the guy dating me
    Minnie & Moe - my guppies
    Trish - the friend who set me up with Matt

    *all names have been changed.
     
    my zany portfolio
    I'll paste work here periodically. But none of them will be real client work - just my own initiates and doodling.
  • Perodua Kancil
  •  
    awesome ad of the week
    G-Day Coffee TVC. Scene opens on guy trying to slide down a dry water slide. He gets stuck. He finally manages to squeak all the way down. TVC ends with him savouring a mug of G-Day coffee and the tag "Save water for G-Day coffee". A bit unreal but I love the humour. And the talent, the Each Other actor (I forgot his name), is super. He makes it work.
     
    wished i wrote that
    We tell our prospects. When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either. - Leo Burnett
     
    resources
    « The One Show »
    « Archive Online »
    « Free TVCs »
    « Adage »
    « Adoimagazine »
    « Books at how&why »
     
    increase your ad quotient
    Read about Leo Burnett, one of advertising's greats. Click here for profile by Time.

    Learn from the masters in this Wall Street Journal's Creative Leaders Series.

     
    blog ads
     
    quickies
    Name

    URL or Email

    Write your messages below and Fly!
    Click for smilies



    This page is powered by Blogger. Isn't yours?

    Weblog Commenting by HaloScan.com