fly or die | |
Thursday, March 04, 2004 | |
Heng heats up
Heng spit out the F words 5 times in succession. Each one a little louder than the last. He was mega-pissed and he wanted her to know it. Nothing ever ruffles Heng but when one succeeds in heating up this block of ice - man, can he boil. Susan wanted to change the proposition. Wait. Didn't client loved it? Why now? 4 days from presentation? Might as well tie our hands to a boulder and throw us into the Klang River. Do you know how much I want to win this? Woman, do you know that this could be my gold pencil sharpener? Amidst all these thoughts I kept my cool. Because it's Susan. And I genuinely like this suit. So I was willing to listen. Perhaps she is right? Perhaps it would be a better piece of work. Perhaps she's all bull. But not Heng. I've never seen him so angry. His eyes bulged out its sockets, the veins in his neck, like thick cables, throbbed furiously. Aggravated by his lack of vocabulary he kept repeating a few choice 4 letter words, punctuated only by differing decibels. He has spent the last 48 hours tweaking the initial campaign. He has hardly slept. Hardly eaten. Hardly seen his wife. Hardly had any. "Look! I'm not asking you to throw out everything - just tweak it towards this proposition," Susan tried to swing us over to her side. "*&^%!" Heng replied. "We can't just change this without re-thinking the whole process," I interpreted. A change at midstream can only mean one thing - back to a blank sheet. "All I'm saying is that this is a tighter proposition ..." "*&^% @#$$%$@%^#!!!!" Heng shouted and he stomped out, slamming the door behind him. My ears rang. The office reverberated. | |
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about me |
A neurotic, nail biting, slightly schizo, caffeine crazed copywriter who doesn't know better than waste her life in the pursuit of the golden pencil a.k.a The One Show.
To console me, click here.
Or simply Blogroll Me! Today's mood is This is my blogchalk: Malaysia, Selangor, Petaling Jaya, English, Female, diving, blogging. |
archives |
December 2003 January 2004 February 2004 March 2004 April 2004 May 2004 June 2004 July 2004 August 2004 September 2004 October 2004 November 2004 December 2004 January 2005 February 2005 |
people mentioned in this blog |
I realised that it is increasingly difficult for you to identify who's who in this blog. So here's a
rundown. Will try to categorise entries to names but that will take some time, cause I still haven't
figured out how to do it. In the agency Big Billy - Boss, my Creative Director Donna - beautiful bimbo Account Executive Heng - the art director I used to work with Hoe, Mr - my favourite client Jenna - the art director I'm working with now Susan - street smart Group Account Director Tina - my Traffic Manager Tomas - fellow copywriter, confidante Beyond the agency June & Mila - my best gal pals Matt - the guy dating me Minnie & Moe - my guppies Trish - the friend who set me up with Matt *all names have been changed. |
my zany portfolio |
I'll paste work here periodically. But none of them will be real client work - just my own initiates and doodling.
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awesome ad of the week |
G-Day Coffee TVC. Scene opens on guy trying to slide down a dry water slide. He gets stuck. He finally manages to squeak all the way down. TVC ends with him savouring a mug of G-Day coffee and the tag "Save water for G-Day coffee". A bit unreal but I love the humour. And the talent, the Each Other actor (I forgot his name), is super. He makes it work. |
wished i wrote that |
We tell our prospects. When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either. - Leo Burnett |
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