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Friday, February 04, 2005
It ain't over till the cock crows
If there is one thing I do not like about Chinese New Year is the spring cleaning. Ever since I could tell what a mop is, I have hated household chores with a vengeance. But Mom thought otherwise. It was character building. And, at the back of her mind, her way of equipping me for a blissful domestic life of crisp, soap smelling laundry and glossy floors that you can safely eat from.

But she failed.

I still find no joy in cleaning the flowery metal window grills, drowning those thick furry black dust bunnies that cling to our ceiling fan blades, cleaning the undersides of table legs or scraping goo off our drains. Blech.

Probably the only fun I had was from that cane furniture set which came with foam cushions and removable cushion covers. (Oh! You know the type that was all the rage in the late 70s, early 80s) You take them cushions out to the sun and whack the life out of them with this big fandangled cane torture instrument, which looked like something Justice Pau would hold to mete punishment. I'm not sure whether I got rid of the dust, but at least, all that anger was put to good use.

In my younger days, I was foolhardy enough to try to squirm out of these chores. Let's just say that proverb about a woman scorned is coined because of Mom. Ever since, I've returned every weekend before CNY to do penance.

I suspect that mom knows she has not succeeded in turning me into Martha Steward. But being the optimist that she is, she probably thinks that this year could be it. That I'll see the light. And begin to love the way detergent always leaks into your rubber gloves and turn them all squishy and soggy. How delightful!

And so, I will return tomorrow to my mother's home. Don those gloves and pray that it better be a big angpow this year.

They don't give money for nothing.

And oh yeah, Gong Xi Fa Cai, everyone.
May the cock crow ever so loudly for you this year.


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    about me
    A neurotic, nail biting, slightly schizo, caffeine crazed copywriter who doesn't know better than waste her life in the pursuit of the golden pencil a.k.a The One Show. To console me, click here.

    Or simply Blogroll Me!

    Today's mood is The current mood of musing@go.com at www.imood.com
    Female. Lives in Malaysia/Selangor/Petaling Jaya, speaks English. Eye color is brown. I am what my mother calls unique. I am also optimistic. My interests are diving/blogging.
    This is my blogchalk:
    Malaysia, Selangor, Petaling Jaya, English, Female, diving, blogging.
     
    archives
    December 2003
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    people mentioned in this blog
    I realised that it is increasingly difficult for you to identify who's who in this blog. So here's a rundown. Will try to categorise entries to names but that will take some time, cause I still haven't figured out how to do it.
    In the agency
    Big Billy - Boss, my Creative Director
    Donna - beautiful bimbo Account Executive
    Heng - the art director I used to work with
    Hoe, Mr - my favourite client
    Jenna - the art director I'm working with now
    Susan - street smart Group Account Director
    Tina - my Traffic Manager
    Tomas - fellow copywriter, confidante

    Beyond the agency
    June & Mila - my best gal pals
    Matt - the guy dating me
    Minnie & Moe - my guppies
    Trish - the friend who set me up with Matt

    *all names have been changed.
     
    my zany portfolio
    I'll paste work here periodically. But none of them will be real client work - just my own initiates and doodling.
  • Perodua Kancil
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    awesome ad of the week
    G-Day Coffee TVC. Scene opens on guy trying to slide down a dry water slide. He gets stuck. He finally manages to squeak all the way down. TVC ends with him savouring a mug of G-Day coffee and the tag "Save water for G-Day coffee". A bit unreal but I love the humour. And the talent, the Each Other actor (I forgot his name), is super. He makes it work.
     
    wished i wrote that
    We tell our prospects. When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either. - Leo Burnett
     
    resources
    « The One Show »
    « Archive Online »
    « Free TVCs »
    « Adage »
    « Adoimagazine »
    « Books at how&why »
     
    increase your ad quotient
    Read about Leo Burnett, one of advertising's greats. Click here for profile by Time.

    Learn from the masters in this Wall Street Journal's Creative Leaders Series.

     
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