fly or die | |
Tuesday, December 21, 2004 | |
If you're happy and you know it ...
... clap you hair! (clap x2) (Everybody now!) If you're happy and you know it, clap your hair (clap x2) If you're happy and you know it, and you really want to show it If you're happy and you know it, clap your hair (clap x2) I've never noticed men's hair styling products before but since Masahiro Motoki, the oh-so-yummy lead "actor" in the Gatsby commercials clapped his way into my TV, I swear to God I wanted to go out and get myself some Gatsby. The series of ads, the Mohawk and Karaoke, is hilarious, engaging and effective. I have yet to meet anyone who couldn't remember or didn't like those ads. In short, this is how ads are supposed to be done. Each ad with a single compelling proposition, brilliantly dramatized. And the result is clutter-cutting high-impact advertising. And of course, it helps too if you have the "I-want-to-run-my-fingers-through-his-Gatsby-hair" Motoki. If you've yet to see the ads, click here to visit a Gatsby ad fan site. Sorry, only Japanese versions. There's a short synopsis in English. But you get the drift. | |
template © elementopia 2003 | |
about me |
A neurotic, nail biting, slightly schizo, caffeine crazed copywriter who doesn't know better than waste her life in the pursuit of the golden pencil a.k.a The One Show.
To console me, click here.
Or simply Blogroll Me! Today's mood is This is my blogchalk: Malaysia, Selangor, Petaling Jaya, English, Female, diving, blogging. |
archives |
December 2003 January 2004 February 2004 March 2004 April 2004 May 2004 June 2004 July 2004 August 2004 September 2004 October 2004 November 2004 December 2004 January 2005 February 2005 |
people mentioned in this blog |
I realised that it is increasingly difficult for you to identify who's who in this blog. So here's a
rundown. Will try to categorise entries to names but that will take some time, cause I still haven't
figured out how to do it. In the agency Big Billy - Boss, my Creative Director Donna - beautiful bimbo Account Executive Heng - the art director I used to work with Hoe, Mr - my favourite client Jenna - the art director I'm working with now Susan - street smart Group Account Director Tina - my Traffic Manager Tomas - fellow copywriter, confidante Beyond the agency June & Mila - my best gal pals Matt - the guy dating me Minnie & Moe - my guppies Trish - the friend who set me up with Matt *all names have been changed. |
my zany portfolio |
I'll paste work here periodically. But none of them will be real client work - just my own initiates and doodling.
|
awesome ad of the week |
G-Day Coffee TVC. Scene opens on guy trying to slide down a dry water slide. He gets stuck. He finally manages to squeak all the way down. TVC ends with him savouring a mug of G-Day coffee and the tag "Save water for G-Day coffee". A bit unreal but I love the humour. And the talent, the Each Other actor (I forgot his name), is super. He makes it work. |
wished i wrote that |
We tell our prospects. When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either. - Leo Burnett |
resources |
« The One Show » « Archive Online » « Free TVCs » « Adage » « Adoimagazine » « Books at how&why » |
increase your ad quotient |
Read about Leo Burnett, one of advertising's greats. Click here for profile by Time. Learn from the masters in this Wall Street Journal's Creative Leaders Series. |
blog ads |
quickies |