fly or die | |
Friday, October 29, 2004 | |
Copywriting workshop
Always wanted to join the work-you-to-your-bone industry as a starving writer? Now, here's your chance to jumpstart your career and learn from an expert. There's a one day Copywriting Workshop on Nov 4 for copywriters and copywriter-wannabes. It's conducted by Edward Ong (I have no idea who he is! But from the profile, it seems Ong has worked with Neil French of copywriting fame, and was responsible for the XO beer campaign.) And what do you know, the course is claimable under HRDF! So, brush up your writing and get those tax deductions winging. For details, call Ragoo on 012-205 9624 for seats. Since you can't read it off the page, here's what's written: About the speaker Through some fluke or divine intervention, Edward Ong was approached to conduct a copywriting workshop. He admits that writing has never been his forte but creative writing, on the other hand, allows him to produce stuff like "Krispy Kornflakes Kontest" while winning the adulation of clients and five-year olds everywhere. To come up with creative and inspiring ideas, Edward employs the Two-Dog Alternating Bark Technique. A large dog goes BARK! while a small dog named Zippy goes yip-yip-yip. Both animals make a lot of noise, several days non-stop if necessary, when their keen senses detect one of the following Red Alert Situations: 1. Somebody's at the door 2. Nobody's at the door 3. Anther dog - any dog, anywhere in the universe - is barking 4. None of the above This keeps the suits away and allows Edward to concentrate on important stuff. During the late eighties, Edward remarked to a depressed copywriter that if newspapers could advertise beer that gets people drunk faster, there'd be a lot of interested guys, mainly Singaporeans. Nevermind if the product doesn't exist in the first place. The writer, French, thought that it was a good idea but seemed more interested in his XO. Edward lives with his wife, who frequently complains that he doesn't clean the house; and a medium-sized dog that is responsible (most of the time) for the general state of untidiness. | |
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about me |
A neurotic, nail biting, slightly schizo, caffeine crazed copywriter who doesn't know better than waste her life in the pursuit of the golden pencil a.k.a The One Show.
To console me, click here.
Or simply Blogroll Me! Today's mood is This is my blogchalk: Malaysia, Selangor, Petaling Jaya, English, Female, diving, blogging. |
archives |
December 2003 January 2004 February 2004 March 2004 April 2004 May 2004 June 2004 July 2004 August 2004 September 2004 October 2004 November 2004 December 2004 January 2005 February 2005 |
people mentioned in this blog |
I realised that it is increasingly difficult for you to identify who's who in this blog. So here's a
rundown. Will try to categorise entries to names but that will take some time, cause I still haven't
figured out how to do it. In the agency Big Billy - Boss, my Creative Director Donna - beautiful bimbo Account Executive Heng - the art director I used to work with Hoe, Mr - my favourite client Jenna - the art director I'm working with now Susan - street smart Group Account Director Tina - my Traffic Manager Tomas - fellow copywriter, confidante Beyond the agency June & Mila - my best gal pals Matt - the guy dating me Minnie & Moe - my guppies Trish - the friend who set me up with Matt *all names have been changed. |
my zany portfolio |
I'll paste work here periodically. But none of them will be real client work - just my own initiates and doodling.
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awesome ad of the week |
G-Day Coffee TVC. Scene opens on guy trying to slide down a dry water slide. He gets stuck. He finally manages to squeak all the way down. TVC ends with him savouring a mug of G-Day coffee and the tag "Save water for G-Day coffee". A bit unreal but I love the humour. And the talent, the Each Other actor (I forgot his name), is super. He makes it work. |
wished i wrote that |
We tell our prospects. When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either. - Leo Burnett |
resources |
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Read about Leo Burnett, one of advertising's greats. Click here for profile by Time. Learn from the masters in this Wall Street Journal's Creative Leaders Series. |
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