fly or die | |
Tuesday, August 10, 2004 | |
The stars align
Tomas and his Art Director, Zul, Jenna and I, along with Big Billy are in this big-big hush-hush meeting. Donna is there too. With Rahman, her Group Account Director. "What's the fuss?" I whisper to Tomas. "New business," he whispers back. True enough, Rahman announces the new client on our roster - a regional alignment thingy. That basically means a brand moves from one agency to another globally (or whatever region the alignment covers). Due to some string pulling, pitching and bitching on the international front, we get a new client. And another agency loses it, even if they have been slogging their pitiful butts out for that client, turning in great ads, and making the sales chart skyrocket. It is no fault of theirs. And no merit of ours. That's how cruel advertising can be. "Massive, massive account," Rahman continues. Rahman is a typical kiss-ass-cover-backside suit. Strategically sloppy but great with the clients. He's tongue is oiled, as they say. I don't have good vibes about him. "Yeah, we'll have 2 teams on it. In the long run, we might get dedicated teams ... but let us see how this pans out first. Gauge the workload and shit," Billy says. I glance at Tomas and think, I guess we're on. And I feel my heart lift. Whoop! Tomas and Zul are the top nutters in the agency. They're great at their work. And though I've never worked with them on a project, I love these fellas. They don't just shoot the breeze, they do the work. And they do it brilliantly. I will learn much from the Jedi Masters. More so now that I'm having such problems with Jenna, it will be a welcome diversion. And perhaps, just perhaps, Zul can help Jenna come down to earth. Rahman continues downloading the brand strategy, positioning and stuff but I don't quite hear him. I'm happy and thinking happy thoughts. This is a big break for me. And the first time in a long while, there is a reason to come to work every morning. I could fly. I smile gleefully as we file out of the meeting room, and link my arm with Tomas'. "My god," Tomas hollers, "Billy, do I have to work in such close proximity to this woman?!" "Tomas," Billy yells back, "this is as lucky as you'll ever get." We laugh, and if I hear right, he mutters under his breath, "Yeah." | |
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about me |
A neurotic, nail biting, slightly schizo, caffeine crazed copywriter who doesn't know better than waste her life in the pursuit of the golden pencil a.k.a The One Show.
To console me, click here.
Or simply Blogroll Me! Today's mood is This is my blogchalk: Malaysia, Selangor, Petaling Jaya, English, Female, diving, blogging. |
archives |
December 2003 January 2004 February 2004 March 2004 April 2004 May 2004 June 2004 July 2004 August 2004 September 2004 October 2004 November 2004 December 2004 January 2005 February 2005 |
people mentioned in this blog |
I realised that it is increasingly difficult for you to identify who's who in this blog. So here's a
rundown. Will try to categorise entries to names but that will take some time, cause I still haven't
figured out how to do it. In the agency Big Billy - Boss, my Creative Director Donna - beautiful bimbo Account Executive Heng - the art director I used to work with Hoe, Mr - my favourite client Jenna - the art director I'm working with now Susan - street smart Group Account Director Tina - my Traffic Manager Tomas - fellow copywriter, confidante Beyond the agency June & Mila - my best gal pals Matt - the guy dating me Minnie & Moe - my guppies Trish - the friend who set me up with Matt *all names have been changed. |
my zany portfolio |
I'll paste work here periodically. But none of them will be real client work - just my own initiates and doodling.
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awesome ad of the week |
G-Day Coffee TVC. Scene opens on guy trying to slide down a dry water slide. He gets stuck. He finally manages to squeak all the way down. TVC ends with him savouring a mug of G-Day coffee and the tag "Save water for G-Day coffee". A bit unreal but I love the humour. And the talent, the Each Other actor (I forgot his name), is super. He makes it work. |
wished i wrote that |
We tell our prospects. When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either. - Leo Burnett |
resources |
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