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Friday, July 23, 2004
Hoe! Hoe! Hoe!
Mr Hoe, my favourite client for my favourite brand is coming to the office today. The man is seriously brilliant. And did I mention that he has the clearest pair of dewy brown eyes that with one glance can magically tie up my tongue?

I'm sitting here shitting in my pants. Cause we'll be presenting a new campaign at 3pm. And I'm having a hard time telling my tongue to not screw up on me.

It's a great campaign, I think it is sound, I think it has some kick-ass lines, I think it is compelling, on strategy, clutter cutting, but till the man says "Yes!" it's still just my opinion. And that's not good enough, even though it should be, but it ain't. You know what I mean?

I didn't do anything remotely productive this morning. My mind is on rerun mode - I've gone through the creative rationale like 2,583 times. I've imagined all those provoking questions he's gonna throw at me and how I should slap 'em dead like mosquitoes. My hands are cold. There's a huge butterfly flapping in my gut and I feel like crapping but there's nothing to it. I hate this feeling.

Strangely, I'm not like this with other clients. I'm usually a pretty cool cat. I turn up in T-shirt and denims, make a few jokes and get on with selling the stuff.

Just that I so desperately want to impress him. Want him to like me. Want him to say "Yes, you are brilliant too." Heck, I even bothered to pick a blouse that will bring out the colour of my cheeks (and spend time ironing it), put on mascara oh so carefully and line my lips, so that at least if my words fail to blow him away, my pout will.

Seriously, this need for approval is pathetic. Not since En Ismail from From 3 has it hit me this bad. And the worst thing is I can't seem to shake it.

It's says 2.23pm on my watch. 
I'll skip off for my final trip to the ladies and practise my pout. Wish me luck.


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    about me
    A neurotic, nail biting, slightly schizo, caffeine crazed copywriter who doesn't know better than waste her life in the pursuit of the golden pencil a.k.a The One Show. To console me, click here.

    Or simply Blogroll Me!

    Today's mood is The current mood of musing@go.com at www.imood.com
    Female. Lives in Malaysia/Selangor/Petaling Jaya, speaks English. Eye color is brown. I am what my mother calls unique. I am also optimistic. My interests are diving/blogging.
    This is my blogchalk:
    Malaysia, Selangor, Petaling Jaya, English, Female, diving, blogging.
     
    archives
    December 2003
    January 2004
    February 2004
    March 2004
    April 2004
    May 2004
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    July 2004
    August 2004
    September 2004
    October 2004
    November 2004
    December 2004
    January 2005
    February 2005
     
    people mentioned in this blog
    I realised that it is increasingly difficult for you to identify who's who in this blog. So here's a rundown. Will try to categorise entries to names but that will take some time, cause I still haven't figured out how to do it.
    In the agency
    Big Billy - Boss, my Creative Director
    Donna - beautiful bimbo Account Executive
    Heng - the art director I used to work with
    Hoe, Mr - my favourite client
    Jenna - the art director I'm working with now
    Susan - street smart Group Account Director
    Tina - my Traffic Manager
    Tomas - fellow copywriter, confidante

    Beyond the agency
    June & Mila - my best gal pals
    Matt - the guy dating me
    Minnie & Moe - my guppies
    Trish - the friend who set me up with Matt

    *all names have been changed.
     
    my zany portfolio
    I'll paste work here periodically. But none of them will be real client work - just my own initiates and doodling.
  • Perodua Kancil
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    awesome ad of the week
    G-Day Coffee TVC. Scene opens on guy trying to slide down a dry water slide. He gets stuck. He finally manages to squeak all the way down. TVC ends with him savouring a mug of G-Day coffee and the tag "Save water for G-Day coffee". A bit unreal but I love the humour. And the talent, the Each Other actor (I forgot his name), is super. He makes it work.
     
    wished i wrote that
    We tell our prospects. When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either. - Leo Burnett
     
    resources
    « The One Show »
    « Archive Online »
    « Free TVCs »
    « Adage »
    « Adoimagazine »
    « Books at how&why »
     
    increase your ad quotient
    Read about Leo Burnett, one of advertising's greats. Click here for profile by Time.

    Learn from the masters in this Wall Street Journal's Creative Leaders Series.
     
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