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Thursday, June 10, 2004
Audition: Please spare me ... pleeeaaase
I am fairly tolerant of ads ... being in the industry and all. I usually sit through them cause I know they paid good money to talk to me. Yeah, I'm an idiot. But then, there are those ads that make me charge for the remote and switch channels before you can say nanosecond.

The current king of Annoying Ads has to be the ads for Audition, the local reality TV show ala American Idol. They absolutely grate my soul to the bones and back. Something inside me just winces and cringes when I catch a glimpse of that sickly purple.

I HATE THE ADS! I ABSOLUTELY DETEST THEM! I HATE THEM, YOU PEOPLE IN NTV7, DO YOU GET THAT?!

Phew! That feels good now that I got it off my chest.

For the uninitiated, the ad starts with some squiggle of a logo and the score ... OMG ... is that music? Participant A comes on and tries awfully hard to be William Hungish. The lighting is bad. The make-up is atrocious. The moves are even worst. As if one is not enough, it cuts to another participant, then another and another, till you curse the day you bought the TV.

All that torture and they expect you to part with your hard earned 50 sen to vote via SMS for them.

I've not seen it but I heard that the show ain't much better. Well, is that any surprise at all?

  • Pencil chewed at
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    about me
    A neurotic, nail biting, slightly schizo, caffeine crazed copywriter who doesn't know better than waste her life in the pursuit of the golden pencil a.k.a The One Show. To console me, click here.

    Or simply Blogroll Me!

    Today's mood is The current mood of musing@go.com at www.imood.com
    Female. Lives in Malaysia/Selangor/Petaling Jaya, speaks English. Eye color is brown. I am what my mother calls unique. I am also optimistic. My interests are diving/blogging.
    This is my blogchalk:
    Malaysia, Selangor, Petaling Jaya, English, Female, diving, blogging.
     
    archives
    December 2003
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    people mentioned in this blog
    I realised that it is increasingly difficult for you to identify who's who in this blog. So here's a rundown. Will try to categorise entries to names but that will take some time, cause I still haven't figured out how to do it.
    In the agency
    Big Billy - Boss, my Creative Director
    Donna - beautiful bimbo Account Executive
    Heng - the art director I used to work with
    Hoe, Mr - my favourite client
    Jenna - the art director I'm working with now
    Susan - street smart Group Account Director
    Tina - my Traffic Manager
    Tomas - fellow copywriter, confidante

    Beyond the agency
    June & Mila - my best gal pals
    Matt - the guy dating me
    Minnie & Moe - my guppies
    Trish - the friend who set me up with Matt

    *all names have been changed.
     
    my zany portfolio
    I'll paste work here periodically. But none of them will be real client work - just my own initiates and doodling.
  • Perodua Kancil
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    awesome ad of the week
    G-Day Coffee TVC. Scene opens on guy trying to slide down a dry water slide. He gets stuck. He finally manages to squeak all the way down. TVC ends with him savouring a mug of G-Day coffee and the tag "Save water for G-Day coffee". A bit unreal but I love the humour. And the talent, the Each Other actor (I forgot his name), is super. He makes it work.
     
    wished i wrote that
    We tell our prospects. When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either. - Leo Burnett
     
    resources
    « The One Show »
    « Archive Online »
    « Free TVCs »
    « Adage »
    « Adoimagazine »
    « Books at how&why »
     
    increase your ad quotient
    Read about Leo Burnett, one of advertising's greats. Click here for profile by Time.

    Learn from the masters in this Wall Street Journal's Creative Leaders Series.

     
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