fly or die | |
Friday, May 28, 2004 | |
Project A
Jenna was doodling on her layout pad. She smells of Tommy Girl. I was making small circles with my index finger round my temples. I reek of minyak cap kapak. "Got anything?" I asked finally. She showed me her doodles. "Nice," I said, "Maybe we can sell them to client. The approach is modern, abstract, unknowable." "Gosh, this is hard," she moaned and slumped over the pad. "Welcome to my world, babeh." We've been at this campaign for the last 3 days and it hasn't been great. A lot is working against us ... > It's our first campaign as a team (I miss Heng!) > No coffee (I miss coffee!) > I hate the product (I miss my conscience!) One of the top 10 questions non-advertising people asks me is, "What happens when you have no idea?" I always answer, "You always have ideas. It's just whether they are good or bad." In this case, we've loads of the latter. *sigh* | |
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about me |
A neurotic, nail biting, slightly schizo, caffeine crazed copywriter who doesn't know better than waste her life in the pursuit of the golden pencil a.k.a The One Show.
To console me, click here.
Or simply Blogroll Me! Today's mood is This is my blogchalk: Malaysia, Selangor, Petaling Jaya, English, Female, diving, blogging. |
archives |
December 2003 January 2004 February 2004 March 2004 April 2004 May 2004 June 2004 July 2004 August 2004 September 2004 October 2004 November 2004 December 2004 January 2005 February 2005 |
people mentioned in this blog |
I realised that it is increasingly difficult for you to identify who's who in this blog. So here's a
rundown. Will try to categorise entries to names but that will take some time, cause I still haven't
figured out how to do it. In the agency Big Billy - Boss, my Creative Director Donna - beautiful bimbo Account Executive Heng - the art director I used to work with Hoe, Mr - my favourite client Jenna - the art director I'm working with now Susan - street smart Group Account Director Tina - my Traffic Manager Tomas - fellow copywriter, confidante Beyond the agency June & Mila - my best gal pals Matt - the guy dating me Minnie & Moe - my guppies Trish - the friend who set me up with Matt *all names have been changed. |
my zany portfolio |
I'll paste work here periodically. But none of them will be real client work - just my own initiates and doodling.
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awesome ad of the week |
G-Day Coffee TVC. Scene opens on guy trying to slide down a dry water slide. He gets stuck. He finally manages to squeak all the way down. TVC ends with him savouring a mug of G-Day coffee and the tag "Save water for G-Day coffee". A bit unreal but I love the humour. And the talent, the Each Other actor (I forgot his name), is super. He makes it work. |
wished i wrote that |
We tell our prospects. When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either. - Leo Burnett |
resources |
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